Algorithm to Enhance Radio Wave Propagation Strength

Algorithm to Enhance Radio Wave Propagation Strength A New Algorithm to Enhance Radio Wave Propagation Strength in Dead Spots for Cellular Mobile WiFi Downloads Using Cloud Networks Signal loss is a major problem for cellular wireless devices, resulting in dropped calls and failure in downloading data. Our research uses a combination of different interaction models to provide an easy interface to replace traditional control methods for maintaining signal levels. The lossy WiFi wave propagation around and within buildings is studied utilizing college buildings at the University of Bridgeport (UB) campus in Bridgeport CT. These buildings serve as good experimental settings because they exemplify typical signal dead spots, locations where little to no WiFi signal is available. In this paper, we investigate path loss propagation inside and outside buildings and we identify and categorize these problems. We then apply our path loss propagation algorithmic models to show that signal strength is significantly improved when compared to existing algorithms. Finally, we show the efficiency of our model and explain the specifics of our algorithm. Cellular Mobile Communication keeps growing so fast on the market worldwide so that they become our everyday companions. Over the last twenty years, globally, Mobile Communication users have raised a specifically rich multimedia service which forces telecommunication vendors as well as the operators to set significant efforts in order to fulfill client’s needs. The use of Wi-Fi for internet is widely increasing especially in mobile devices where Wi-Fi enabled, which gives results in expanding hotspots, and user acceptance also grows. Cisco Visual Networking Index (VNI) presented its research about global mobile data traffic, and VNI research indicated that this traffic will increase 18-fold from 2011 to 2016, and will reach 10.8 exabytes per month. Recent technologists and mobile industries never viewed the roles for Wi-Fi in the new phones networks. The changes in the mobile and the offloading data traffic to Wi-Fi can and it plays the significant role to avoid clogged networ ks are realized by mobile operators [12]. From all these we conclude that the key component of the information security is the data transfer and it’s daily importance in our life. Wireless Local Area Networks (WLAN) gained high acceleration, the reason of the necessity to pre-evaluate signals that are transmitted under Line-of-Sight (LOS) and /or none (NLOS) radio wave propagation in the indoor environments. These transmissions have main problem which is the difficulty to predict indoor radio wave propagations because of the invisibility between the transmitter and the receiver [15]. Related work Yuko MIURA, et. al. [1] proposed a propagation model which accurately predicts outdoor-to-indoor propagation loss; this model depends on the angle dependency of the losses with the paths that penetrate the indoor area. Radio waves transmitted from the base station first propagate outdoors to the building’s external wall. Next, the radio waves penetrate the structure’s external wall. Last, the penetration waves propagate inside the building for the receiver. Outdoor-to-indoor propagation loss is estimated by predicting the propagation losses of those three parts. The losses of those three propagation processes might be calculated individually, and the path loss between base station and mobile station is usually expressed since the amount of these losses in dB [1]. Greg Durgin et. al. [2] developed measurement-based path loss for propagation prediction; these measurements aided the development of outdoor-to-indoor communication systems for wireless internet access, wirele ss cable distribution, and wireless local loops. Iskandar et. al. [3] evaluated the propagation loss as a function of elevation and azimuth angels, and observed the link budget in the estimation to the required transmitted power at several transmission rates of IMT-2000. Gerd Wà ¶lfle et. al. [4] proposed a new concept called dominant model in which focuses on the dominant paths between transmitter and receiver for the planning of wireless networks. [4] Prepared a comparison between cellular or WLAN in urban considering indoors either direct ray or ray tracing propagation and urban city centers in multi-floor buildings. Oliver Stà ¤bler et. al. [5] presented a deterministic approach for the evaluation of 3GPP Long Term Evolution (LTE) networks in urban and indoor, beside evaluated the signal levels in the expected MIMO capacity. N. Faruk et. al. [6] conducted measurements at 203.25 MHz and 583.25 MHz frequencies along ten routes in Ilorin City, in order to fit the measured data wi th lognormal propagation loss, [6] used least square regression method, and investigated the behavior of the TV signals in the same environment in building penetration loss across the routes. Thomas Schwengler, et. al. [7] presented propagation at 5.725 GHz – 5.825 GHz within the U.S Unlicensed National Information Infrastructure (U-NII) band. Measured propagation path loss in a residential area at 5.8 GHz. Separated the data sets into line of sight (LOS) and non-line of sight (NLOS), as much as obtained noteworthy results since propagation models were designed for cellular and PCs use at lower frequency and narrow-band channels. Sheryl L. Howard et. al. [8] presented the use of error-control coding (ECC) which used in wireless sensor networks (WSNs) in order to determine the energy efficiency of ECC in WSNs. As much as derived an expression for critical distance dCR, where the decoder’s energy consumption per bit equals the transmit energy savings per bit, also showed that in crowded environments and office buildings dCR dropped significantly to 3m or greater at 10 GHz without considering the interference. Alyosha Molnar, et. al. [9] presented 900 MHz, ultra-low power RF transceiver for wireless WSNs, and demonstrated them to communicate over 16 meters through walls at a bit rate of 20 kbps. Jun Wang et. al. [10] used an adaptive back-off strategy to achieve fairly uniform cluster head distribution across the network. References Yuko MIURA, Yasuhiro ODA, and Tokio TAGA, Outdoor-To-Indoor Propagation Modeling with The Identification of Path Passing Through Wall Openings, Wireless Laboratories, NTT DoCoMo, Inc. 3-5 Hikari-no-oka, Yokosuka-shi, Kanagawa, 239-8536, Japan, 0-7803-7589-0/02/$17.00  ©2002 IEEE. Greg Durgin, Theodore S. Rappaport, Hao Xu, Measurements and Models for Radio Path Loss and Penetration Loss In and Around Homes and Trees at 5.85 GHz, IEEE Transactions on Communications, Vol. 46, No. 11, November 1998. Iskandar and Shigeru Shimamoto, Prediction of Propagation Path Loss for Stratospheric Platforms Mobile Communications in Urban Site LOS/NLOS Environment, pp. 5643-5648, 1-4244-0355-3/06/$20.00 (c) 2006 IEEE. Gerd Wà ¶lfle, Renà © Wahl, Pascal Wildbolz, and Philipp Wertz, Dominant Path Prediction Model for Indoor and Urban Scenarios, AWE Communications GmbH, Otto-Lilienthal-Str. 36, 71034 Boeblingen, Germany, www.awe-communications.com. Oliver Stà ¤bler, Reiner Hoppe, Gerd Wà ¶lfle, Thomas Hager, Timm Herrmann, Consideration of MIMO in the Planning of LTE Networks in Urban and Indoor Scenarios, AWE Communications GmbH Otto-Lilienthal-Straße 36, 71034 Bà ¶blingen, Germany. N. Faruk, A. A. Ayeni, Y. A. Adediran, Characterization Of Propagation Path Loss at VHF/UHF Bands for Ilorin City, Nigeria, Nigerian Journal of Technology (NIJOTECH) Vol. 32. No. 2. July 2013, pp. 253-265Copyright © Faculty of Engineering, University of Nigeria, Nsukka, ISSN 1115-8443. www.nijotech.com. Thomas Schwengler, and Mike Gilbert, Propagation Models at 5.8 GHz –Path Loss Building Penetration, U S WEST Advanced Technologies, Boulder, CO 80303. Tel. e-mail respectively: 303-541-6052, [emailprotected] and 303-541-6257, [emailprotected]. Sheryl L. Howard, Christian Schlegel and Kris Iniewski, Error Control Coding in Low-Power Wireless Sensor Networks: When is ECC Energy-Efà ¯Ã‚ ¬Ã‚ cient, Dept. of Electrical Computer Engineering University of Alberta Edmonton, AB Canada T6G 2V4 Email: sheryl,schlegel,[emailprotected]. Alyosha Molnar, Benson Lu, Steven Lanzisera, Ben W. Cook and Kristofer S. J. Pister, An Ultra-low Power 900 MHz RF Transceiver for Wireless Sensor Networks, IEEE 2004 CUSTOM INTEGRATED CIRCUITS CONFERENCE, 0-7803-8495-4/04/$20.00 02004 IEEE. Jun Wang, Yong-Tao Cao, Jun-Yuan Xie, CCF and Shi-Fu Chen, Energy Efficient Backoff Hierarchical Clustering Algorithms for Multi-Hop Wireless Sensor Networks, JOURNAL OF COMPUTER SCIENCE AND TECHNOLOGY 26(2): 283{291 Mar. 2011. DOI 10.1007/s11390011-1131-x, 2011 Springer Science +Business Media, LLC Science Press, China. Mar. 2011, Vol.26, No.2.

Hills Like White Elephants Essay

Ernest Hemingway’s short story â€Å"Hills Like White Elephants† touches on an issue people have faced in the past and continues today: communication problems in a relationship. The ability to communicate your feelings to another person during complicated times reveals the true strength in a relationship. Hemingway tells his story through conversations between the two main characters, the American and the girl, named Jig. The characters face the harsh reality of an unexpected pregnancy and conflict is created through their dialogue. Their obstacle is complicated by their inability to deliver their differing opinions to each other. The couple’s failure to communicate their opinions straightforward turns the conversation into a tactic of manipulation. On the surface, it seems the American is the one doing the manipulation and trying to persuade the girl to have the abortion, but when Jig’s dialogue is looked closer, it’s clear that she participates in attempting to control the conversation, as well. Regardless of who is more successful, their relationship is damaged forever. To begin, the man does not want to be forced to deal with the complications of starting a family and giving up his lifestyle of travelling. He wants the girl to have an abortion, but he wants her to feel like the decision she makes is that of her own. The truth is he believes and knows his words will play a huge influence on her decision. After a few drinks, the man brings up the sensitive issue to the girl by choosing his words carefully: â€Å"It’s really an awfully simple operation† (Hemingway 133). The man tries pushing the issue further by inserting his own judgment and assuring her that â€Å"they just let the air in and then it’s all perfectly natural (133). His manipulation can be seen clearly when he suggests â€Å"[The baby’s] the only thing that bothers us† (133). It is clear that their relationship has not been the same since hearing news about the baby. I think she begins to realize that she is left with the choice between having the baby or being with him, which could be depicted when she â€Å"put her hand out and took hold of two of the strings beads, â€Å"referring to only two people being able to be together: her and the baby or her and the man. The man is also planting the idea into the girls mind that he wants her to have a say in the matter and to soften its impact. â€Å"You’ve got to realize†¦ that I don’t want you to do it if you don’t want to. I’m perfectly willing to go through with it if it means anything to you† (134). Yet, when asked if the baby means anything to him, the man replies, â€Å"I don’t want anyone else†. In this line the American is referring to the baby in the girl’s womb and is saying that he wants only her. While its implications are insensitive, the man believes he is appealing to the girl’s desire for a man devoted to her. Instead of telling Jig that he does not want a baby to complicate their lives, the man tries to make it seem like an abortion is the best thing for the couple through his careful manipulation. The man’s manipulation is very noticeable, but he is not the only one who can play that game. On the surface, the girl appears helpless and dependent, but if viewed from a different perspective she could be seen as manipulative. Hemingway names her â€Å"the girl† to portray her as somebody who is naive and immature. She appears to be dependent on the man by asking him questions such as, â€Å"What should we drink?† (132) or â€Å"What does it say?† (132). However, she is much smarter than she may seem and communicates her feelings through indirect ways without being offensive to the older man. During their conversation about the drinks tasting like licorice, the girl comments, â€Å"Everything tastes of licorice. Especially all the things you’ve waited so long for, like absinthe† (132). She is trying to show her frustration towards the man in a subtle way. Her frustration is built on the fact that, despite always wishing for a baby, she might not have that chance anymore if she decides to have the abortion. The girl also makes it aware that her frustration runs deeper into their relationship. Upon trying a new drink, Jig questions their life, â€Å"That’s all we do, isn’t it — look at things and try new drinks?† She uses â€Å"all† in a desperate attempt to show the man that she is bored of her life and their relationship, which Bauer suggests â€Å"does not seem to be moving into any kind of commitment† (Bauer), that she deeply wants. As the man suggests that everything will be better after the abortion, The girl reacts, â€Å"And you think then that we’ll be alright and be happy† (133). Without the man even realizing, the girl, to me, has gone from uncertainty to certainty because she did not have to ask the question, already knowing that, as Bauer suggests, â€Å"Whatever they do about the baby, they will not go back to where they were† (Bauer). The girl seems to be in control of the conversation and in response to the man’s claim â€Å"I’ve known lots of people that have done it† (133), she offers sarcasm, â€Å"And afterwards they were all so happy.† The girl realizes that the man is clueless and will never understand. She realizes that she does not have a real decision in her abortion, feeling that the man has already made the decision for her. To compensate for her lack of autonomy, she wants to make the man feel guilty for making her have the abortion, so she tells him, â€Å"then I’ll do it. Because I don’t care about me† (134). Jill grows more explicit to her refusal, as she repeats several times â€Å"No we can’t† (134), ironically refuting his agreement of her own sarcastic statement, â€Å"We can have everything† (134). The man fails to understand her point of view and when Jill points out that â€Å"once they take it away, you never get it back† (134), the man thinks she is talking about their world of travelling, proving his ignorance and selfish desire to hang on to that. Yet if the girl carries the baby to term, the steady sex life that the American has enjoyed will come to an end: Not only will he have to forego sex during her pregnancy, but he will also have to fight for time to have sex with the girl once the babofy is born. Regardless of how seriously the American would take his responsibilities as a father, simply having the baby living with the girl at home would remind the American that he can no longer enjoy the fairly carefree lifestyle that he and the girl led prior to the baby’s birth. In a sense, he would be entering adult life a second time. Another aspect of youth that the American relives is traveling. In looking at the bags with labels from â€Å"all the hotels where they had spent nights† (Hemingway 76), he is not only thinking of their lovemaking but also of the different places they have been to. Not only is the American sleeping with a young woman but he is also taking her to countless different cities. The man and the girl are vagrants with money, seeing the world as if there were nothing else for them to do. This vagrancy also serves the purpose of masking the fact that the American is not moving quickly from one woman to another—indeed, that he cannot do so. Instead of moving between partners, he is moving between cities and countries. Were the girl to give birth to the baby, though, this traveling would likely be forced to stop—and even if the couple could still go to different places, they would either have to take the baby with them or find someone to leave it with. In observing the girl’s willingness to carry their baby to term, he sees that she is ready to grow up, to take on responsibility, to settle down.

Gender relationships in one of the two course plays Essay

Show how gender relationships in one of the two course plays is used by the playwright to throw light on our understanding of the main character, and the overall themes of the play. A view from the bridge is based in Brooklyn, an Italian community set in the 1950s. This particular part of the 20th century was seen as a rather sexist era. Men were a lot more dominant, women were known to stay at home cooking and cleaning-like every wife seems to do today! However aside from that, men felt like they had to be ‘men’ all the time. They felt like if they expressed their feelings, talked about their troubles or cried, these men would be laughed at and ridiculed. Eddie Carbone is a hard working longshoreman who works on the docks in his local area. Eddie is a typical bloke; he is a proud and stubborn man but is a loving husband to his wife Beatrice and a caring father figure to his niece Catherine. To the audience in the first part of the play Eddies comes across as the typical over protective father, however as the play progresses his feelings for Catherine become obvious that they are a lot heavier than what we are led to believe. Throughout the play we discover Eddie has fallen in love with his niece but his feelings are not sexual, in my opinion it is an obsessive need that cant be controlled as realized by Alfieri, â€Å"Something perversely pure calls to me from his memory – not purely good, but himself purely, for he allowed himself to be wholly known. † Alfieri realizes his feelings for Catherine are exceptionally powerful and that their would be nothing that Eddie could do to control them or dissolve them. Eddie tries to open up to Alfieri but can’t quite get the words out of what he wants to say. There is also one other particular part of the play when Eddie goes to see Alfieri in his office. Eddie goes to seek advice in order to prevent Catherine from marrying Rodolpho. Alfieri subtly mentions Eddie’s feelings but doesn’t quite mention them in so many words. Alfieri says, â€Å"When the law is wrong it’s because it is unnatural, but in this case it is natural and a river will drown you if you buck it now. Let her go. † Alfieri is saying that it is illegal for Eddie to get involved with Catherine sexually. It goes against the natural order. However the only advice Alfieri can give is to turn Rodolpho and Marco in to immigration, but with them being family it wouldn’t be a wise move. Eddies love for Catherine is so strong that he is willing to go to any means necessary to stop her marrying Rodolpho, making the call to immigration the only way out of the predicament. Eddie calls immigration, aware of his betrayal to Beatrice but he is doing it out of love for Catherine. Beatrice also realizes Eddie’s feelings for Catherine, in one [particular scene Eddie ad Beatrice have a slight disagreement over Catherine which later leads to an argument over lack of sex. Beatrice wants to know, â€Å"When am I gonna be a wife again, Eddie? † Beatrice says it in this context rather than come straight out and says when are we going to have sex again. This way avoids embarrassment but still gets the point across without having to actually say it. Beatrice wants to talk about what is happening but she can’t get Eddie to open up to her. Eddies feelings are putting a strain on the marriage, sexually, physically and emotionally. But Eddie,

Media Attention Has Brought The Issue Of Bullying - 931 Words

Jameka Smoot Professor Benie Colvin English 1101 9 April 2015 Media attention has brought the issue of bullying to the forefront. America is suffering from a bullying epidemic. Bullying is a national issue that has cost many lives within the past few decades. More than 160,000 children refuse to attend school due to fears of falling victim to bullying. There are several types of bullying and they all have been the cause and effect of many lives. Bullying can go anywhere from a cyber-setting, verbal, and the one we all know the traditional physical bullying. Bullying is intimidating because there are so many different methods of bullying. Many victims cannot defend themselves and do not believe reporting bully actions will help them or keep them protected, because they worry about retaliation, shame or the reputation of â€Å"snitching†. Many times bullying only occur to impress friends or to prove yourself to friends, because that person is unhappy themselves, or envious of their victim. There are other times where it is done simply for entertainment, revenge, or because their victim is different. Bullying targets would be of size, race or nationality, social status or class, gender and disabilities. Bullying has been the very cause of adolescent deaths within the past decades. An interview was conducted on a case where a victim turned bully, 12 year old, Richard Gale was body slammed trying to fight a fellow peer Casey Heynes. Although Heynes is believed to be the hero whoShow MoreRelatedThe Social Media And Texting1386 Words   |  6 PagesPaper 2 2/5/2015 Cyberspace Take a look around where you are. Everywhere you look people standing around, sitting, phones in hand, typing away. One may ask what it is that has everyone constantly checking their phones and taking up so much time of a busy day: social media. Today’s technology such as social media and texting has come so far and become so advanced communicating is easier than ever. With the help of satellites we can talk to people from every corner of world with just a click of a buttonRead MoreThe Legal Issue Of Cyberbullying Essay1520 Words   |  7 Pagesregarding the two legal issues, then discuss why they are legal issue, In addition, this assignment will provide a comparison of established legislation in New Zealand and foreign jurisdictions; namely the United Kingdom and Australia in managing the legal issues. Furthermore, this assignment will illustrate my opinions on how the legal issues could be managed or avoided. The first legal issue is cyberbullying. Cyberbullying or alternatively termed electronic bullying is a legal issue as that is definedRead MoreCyber Bullying Essay884 Words   |  4 Pages Bullying has increased over the past few years. Every bully has their own motive and reason behind their actions. 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Many would easily blame the parenting of the child or believing they come from problem homes; evidently those statements are false. School violence has been known to be caused by many factors such as: the handling of concealed weapons on school property and the dangers it brings to that environment. There is also Cyberbullying from internet websites such as social media, emails, blogging, and text messages that couldRead MoreCyberbullying, An Online Harassment Of Children By Others1581 Words   |  7 PagesThey found issues related to cyberbullying that can be understood. Most cyberbullying instances happen at home and is often brought to the school campus. School systems are left unsure of how to response to the bullying while balancing legal and ethnic responsibilities. Students across the nation are being bullied online and are bringing to school the residual effects of these personal attacks The issues include traditional bullying, teen social media use and cyberbullying. 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The Impact Of Government Spending On A Selected Business...

P3. Identify the impact of the government spending on a selected business. Introduction For this task, I will be explaining the effects of government spending changes to the business and whole economy using multiplier effect. It will cover Local, National and European level of government spending changes and how each will create an effect to Holland Barrett and to the whole economy. It will cover the effect of the increase in government spending and decreases, to give a better understanding of what changes creates what effects. Also I I will explain what key terms such as â€Å"Local government spending† is, how money is collected and how it is spend. What is government spending? Government spending is the money spends in the economy to manipulate the demand, businesses and keep it stable or help it improve people’s lives and help the economy grow which means businesses are occupied and have a demand supply. They create jobs, the tax is collected and money comes back into the government and possibly again to the economy. Government spending is based on creating multiple effects which actually manipulate the demand. UK Government spending under local sector NEWHAM Newham is a local council in East London. Local government spending is money spend on the local area, in this case, Newham Council area. The budget is collected via council tax which is set on every household in Newham. The money collected from council tax is a budget of local government spending which is the moneyShow MoreRelatedEssay Monetary and Fiscal Policies1091 Words   |  5 Pagesdecisions have affected a selected business. M2: Analyse the effects of fiscal and monetary policies for a selected business in terms of the market in which it operates Tesco like every business will be affected by Monetary and Fiscal policies, whether this be directly or indirectly. 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The Great Gatsby EssayÂFailure of the American Dream

The novel, The Great Gatsby, by F. Scott Fitzgerald, is about the American Dream, an idealistic and illusionary goal to achieve wealth and status. The ruthless pursuit of wealth leads to the corruption of human nature and moral values. Fitzgerald uses characters in the novel to show the corruptions and the illusionary nature of the American Dream. The superficial achievement of the American Dreams give no fulfillment, no real joy and peace; but instead, creates lots of problems for the characters in the novel. What happens to Jay Gatsby, Nick Carraway, and Daisy Buchanan represent the failure of the American Dream. Each character has a different dream. For Jay Gatsby, his dream is to attain happiness, represented by Daisys love, through†¦show more content†¦In his eyes, Tom and Daisy and all the others are a bunch of heartless people who becomes successful at the cost of losing precious human values. Gatsby is the only exception among them. In the novel, Nick comments Theyre a rotten crowd,Â… Youre worth the whole damn bunch put together.(Pg 154) With the physical death of Gatsby, Nicks hope for the realization of the American Dream is extinguished. He also has a feeling that Gatsbys faith and hope in his dream is fading away and that Gatsby is beginning to doubt, feeling lost and empty: I have an idea that Gatsby himself didnt believe it would come, and perhaps he no longer cared. If that was true he must have felt that he had lost the old warm world, paid a high price for living too long with a single dream. He must have looked up at an unfamiliar sky through frightening leaves and shivered as he found what a grotesque thing a rose is and how raw the sunlight was upon the scarcely created grass. A new world, material without being real, where poor ghosts, breathing dreams like airÂ… (Pg 161) Gatsbys dream dies, so is Nicks. In conclusion, Fitzgerald uses this tragic story to express his feeling about the American Dream of the American people during the 1920s. The characters in the novel are being used to reflect the gradual demoralization of the people in the society. Every person living in thisShow MoreRelatedWilly Loman, Jay Gatsby, and the American Dream Essay736 Words   |  3 PagesGatsby and Loman My own life’s dream is to have a career in which I can surround myself in music. I will not let anything stand between my dream and I; however, I will never allow my dream to come between myself and my loved ones, or my reality. Many have already fallen victim to the pursuit of the American Dream – a fantastic projection of life that varies based upon its dreamer. However, the road to the American Dream, if followed blindly, can lead to nothing more than a dead end. 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Influence of Consumer Promotional Budget †MyAssignmenthelp.com

Question: Discuss about the Influence of Consumer Promotional Budget. Answer: Introduction Marketing has evolved over the years in order to accommodate the changing preferences of the customers. The marketers are focusing on the creation of long-term relationships with the customers, members of the community, channel members and employees(Pearson 2016). There has been the development of holistic marketing initiatives in which the interdependencies of the marketing environment of today are incorporated. There are four important dimensions of the new form of marketing which includes the internal marketing, performance marketing, relationship marketing and integrated marketing (Pearson 2016). The integrated marketing communication plan should have relevant details about the marketing plan such as single voice, unique message, goal and consistent product features. The communication tools need to be strategically consistent with the aim of redefining the common brand associations. The selected product for this assignment is organic foods. The selected country for promoting the products is Saudi Arabia. The analysis of the current market situation would be analyzed. The determination of the objectives for integrated marketing communications is being done. A suitable promotional budget would be made with special focus on the budgeting approach as well as budget allocation. One integrated marketing communication program would be prepared. The organic foods are gaining worldwide popularity due to its huge benefits. The company aims to provide 100% genuine, authentic, natural and value rich organic foods to the people of Saudi Arabia. The company has its own farms, retail stores and distributes its products through sole agents so that they can reach wide range of customers. The company aims to give 100% satisfaction to customers while preventing any adverse effect on the environment. Analysis of the current market situation The organic food is considered as the most rapid growing sector in the global economy and there has been double increase in its growth annually. This growth has already passed the overall growth rate of the food market (Pearson 2016). The primary driving factor of this kind of crops is the growing concern about the environment (Lee and Yun 2015). The pesticides are used to keep away insects, bacteria, mites and others, which accumulates in the water and soil. It gets consumed in the human body and it has negative side effects on the human body. This has detrimental impact on the health and wellbeing of the people (Lee and Yun 2015). This is the reason for gaining prominence of organic foods. The organic agriculture is a worldwide profitable business, which can be sustainable business for the producers who are willing to enter the market. The current growth of organic food market is 20 to 25 percent in the global sphere and the advanced countries are spending more amount on the organic farming (Willer and Lernoud 2016). However, the organic food market is highly unorganized and organic pulses/food grains dominate the market. The current market of the organic foods is growing at the rate of 25 to 30 percent at present and this figure s expected to rise in the coming years (Lee and Yun 2015). The current growth in this domain is being affected by the increased health consciousness, disposable spending, changing lifestyles and the increasing availability of the organic foods industry. The organic food industry in Saudi Arabia is in nascent stage. The National Agricultural Marketing Co. is in charge of developing the idea of organic foods in Saudi Arabia and deriving ideas from Europe. The center is involved in adapting of the practices of the organic food farming in the country. The country is characterized with health related problems which are directly associated with diets (El Bcheraoui et al. 2015). The Saudi Agricultural market has shown quite improvement in the recent past and there is considerable amount of investment to grow organic foods. The Ministry of Agriculture in Saudi Arabia is active in the organizing of several support and movements concerning organic food products. Organic food is quite popular in Saudi Arabia but people are sometimes averse about purchasing the product due to its high cost. Thimar is a popular organic food store in Saudi Arabia which offers healthy foods to the customers (Bush 2016). The organic food industry is concentrated on few important things such as water, air, mud and others. However, the production of organic food is low in the country owing to the impure water and lack of infrastructure for supporting this kind of farming (El Bcheraoui et al. 2015). The country has huge potential for the purpose of retail and distribution food products. It has also scope for the purpose of importing organic food materials. The consumption of organic foods in the country is expected to grow at the pace of 55% within the next couple of years (Memish et al. 2014). The country has supermarket chains such as Carrefour, Thimar and Tamimi that make available the fresh organic products and offer fresh products to the consumers. The target market for organic foods would be from 18 years to 55 years and it includes both genders. The organic foods would be positioned within the middle income group and the high income groups. Determination of the integrated marketing communications objectives The main objective of the integrated marketing communication is to enhance the levels of interaction tools that would create seamless experience for the customers as well as reinforcing the core messages of the brand. The broad objectives of the organic foods is enumerated below- The marketing communication plan would be helpful in understanding of the consumer behavior of the nation. These would help in the better formulation of the promotional strategies as well as programs. The primary target market for the organic foods would be women and men aged between 18 years to 55 years. This group of population comprises of the productive age group who requires fresh, healthy and nutritious foods so that they can carry out their daily activities in a better manner. The marketing campaign would also help in the determination of the actual preferences of the target market. The integrated marketing communication campaign would helpin the generation of sufficient product awareness among the target audience. There is low level of awareness regarding the organic foods and their subsequent benefits (Solomon 2014). The marketing campaign would not only be profit centric but it would also highlight the advantages of consuming organic food products. This would not only help in gathering new customers but it would also aid in higher retention of the existing customers. The basic purpose of the campaign is to enhance the product image in the minds of the consumers (Solomon 2014). The organic food is often perceived as snob and middle class income segment are reluctant to try them. This notion needs to be changed and improve the image of the organic food industry. Stimulation of desire When the consumers are better aware of the benefits of the organic foods, then they would be highly attracted to their consumption (Solomon 2014). Even if there are people in the target market, who have a pre-conceived notion regarding the consumption of organic foods, this campaign would help in the stimulation of desire to consume healthy food alternatives. The marketing communication campaign would aim to increase the revenues gained from the sale of organic food products (Solomon 2014). It would help in better projection of the products among the consumers and increase their purchasing frequency. Establishment and allocation of the promotional budget The promotional budget is an important thing to be considered while trying to implemented integrated marketing campaign (Ismail and Bawa 2013). The promotional budget can be estimated by calculating the last years sales percentage as well as the projected sales which is estimated for the next year. The budgeting process should take into amount the type of money that should be spent on type of media. There should be more budget allocation for the digital media campaigns as compared to the traditional marketing methods (Bimber 2014). The marketing campaign considering the organic food promotion should take into account the mobile marketing as it is a popular mode of promotion. It is especially common among the youths of todays population and more people are opting for them. There should be fairly large amount of budget allocated for social media networking as it is the best cost effective method for promoting a new product (Ismail and Bawa 2013). A big part of the growth of the product is possible through effective social media marketing. This kind of marketing would allow greater interaction with the target audience since the more number of people use these media to stay connected with their friends and peers.. This promotional campaign would use the zero-based budgeting, in which the onset of budgeting process would start from zero and there is little reference made to the earlier years budget (Callaghan, Hawke and Mignerey 2014). The budget for the overall promotional would be proposed to the senior management for their approval (Ismail and Bawa 2013). The components of the marketing campaign need to be reviewed with all the different heads requiring approval. This would ensure an optimal allocation of the resources in the most important promotional tools. The allocation of promotional budget is illustrated below- Promotional Tools Estimated budget ($) Estimated impacts Social Media Marketing 9,000 High Search Engine Optimization (SEO) 8,000 High Email Marketing 3,000 Medium Magazine Advertisements 4,000 Medium Radio Advertisements 2,000 Low Video Advertisements 2,500 Low Facebook Twitter Advertisements 3,000 High Cost of materials 11,000 Medium Manpower recruitment 12,000 Medium Cost of evaluation tools 1,000 Medium TOTAL BUDGET 55,500 - Fig: Promotional Budget for organic foods Source: Created by author Development of an Integrated Marketing Communication program The development of an integrated marketing communication program is essential for the purpose of promotion of the organic food products in Saudi Arabia (Ismail and Bawa 2013). The integrated marketing communication would use two different tools for promotion. The two tools used are digital marketing and advertising. The digital marketing comprises of the different search engine optimization, mobile marketing and social media marketing.The first is the identification of the target market in which the campaign would be aimed at (Ismail and Bawa 2013).A message would be created that would be circulated to all the social media websites and mobiles marketing tools. This would be done in an attractive manner and interactive manner, which grabs the attention of the readers. The campaign would also be used for development of brand awareness, building of relationships and the generation of website traffic. The following illustration is the poster that would be circulated in digital marketing campaign The above poster would be posted live in various social media websites such as Facebook, Twitter, Instagram, Tumblr and others. This can be posted in the company page of the social media website. It would also be used in various video websites such as YouTube. This would also be posted in the official website of the company who is promoting the product.The digital marketing should be done in such a manner that the target market of organic food is catered to. In Facebook pages, there are pages of organic foods in Saudi and these should be targeted. The product should be advertised on these channels. The creation of the company page would also be helpful in reaching out to the masses. The advertisement function would comprise of the circulation of the content in various online as well as offline modes. There would be various media tools involved such as radio advertising, video advertising, print media, broadcast media such as television. The above advertisements would make the audience realize the bas effects of non-organic food products and they would be more bend towards the organic food products. It should be decided regarding the number of times the advertisement would be broadcasted or published. The frequency is important for penetrating into the target market within short period of time. The company can also engage in online coupons to the first 100 customers in their website, which would help in greater brand visibility. The objectives of the website are to display more number of organic foods and increase their interaction with the audience. There should be live chat services with the clients in the websites so that the customers are well guided once they visit the website. The major selling idea of the advertisements would be the emphasis of healthy aspects of organic foods. The creative tactics used would be text along with graphics. The objective of this advertising is to reach wide number of audience and empower them about the new product. Monitoring and evaluation It is important to monitor as well as evaluate the marketing campaign so that it meets the desired pre-determined objectives (Andrews and Shimp 2017). It is important to assess the effectiveness of the digital campaign so that the objectives of the integrated marketing communication are fulfilled. The first following are the ways the integrated marketing campaign would be used- Google Analytics- The company website should be well maintained and updated at all times so that it can attract a high number of traffic. The Google analytics should be used to detailed information regarding important information such as landing pages, referring pages, site traffic and others (Andrews and Shimp 2017). These should also be used to track visitors pattern and their way of surfing online. It would also comprise of the feedback process of the digital marketing campaign. Monitoring the feedback- The marketers should try to analyze the feedbacks received from the customers and try to improve their product features in case of customer negative feedbacks. The products should be manufactured, packaged and distributed as per the needs and demands of the consumers. Interacting in social media- The company officials should involve in greater interaction with the customers in social media websites (Andrews and Shimp 2017). There should be proper interaction between the consumers so that they are free to express their concerns. Their queries, issues and problems should be addressed and relevant solution should be sought. Surveys- The organic food manufacturer should engage in surveys and polls, which would help the consumers to express their satisfaction levels (Andrews and Shimp 2017). It would help the marketers to understand the various thinking patterns of the consumers and if they are happy about the type of product offered to them. The monitoring and the control of the program would be done by using the field tests. There would be customer interviews in which they would be asked about the feedback of the marketing campaign. The type and quality of the advertisements would be evaluated from the feedback received from the customers. There would also be phone surveys done, which would ask the customers about their views on the products and their perceived benefits. This type of monitoring would give more realistic view of the current situation. Conclusion The organic food industry presents interesting trends in the global market. The concept of organic food is gaining prominence and it is a fast growing alternative to traditional foods. The people are opting towards healthy food alternatives and hence they have started positive affinity towards organic food products. This report discussed about the analysis of the current market situation in global basis and particularly in Saudi Arabia. The organic food industry in Saudi Arabia is in nascent stage and hence it is important to perform extensive promotional campaigns. This would make it sure that the product is well visible among the target market. The integrated marketing communication is being determined. The promotional budget has been allocated which would help the campaign run in a successful manner. The development of the integrated marketing communication is being done along with two tools such as advertising and digital marketing. The concluding section discussed the several ev aluation tools that would be used for monitoring the marketing campaign. This report would broaden the understanding of the integrated marketing communication campaign and how to implement it. References Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Bimber, B., 2014. Digital media in the Obama campaigns of 2008 and 2012: Adaptation to the personalized political communication environment.Journal of Information Technology Politics,11(2), pp.130-150. Bush, R.C., 2016. Family farming in the Near East and North Africa. Callaghan, S., Hawke, K. and Mignerey, C., 2014. Five myths (and realities) about zero-based budgeting.McKinsey Company, p.2. El Bcheraoui, C., Basulaiman, M., AlMazroa, M.A., Tuffaha, M., Daoud, F., Wilson, S., Al Saeedi, M.Y., Alanazi, F.M., Ibrahim, M.E., Ahmed, E.M. and Hussain, S.A., 2015. Fruit and vegetable consumption among adults in Saudi Arabia, 2013.Nutrition and Dietary Supplements,2015(1), pp.41-49. Ismail, M. and Bawa, M., 2013. Influence of consumer promotional budget (CPB) on sales in retail marketing (RM). Lee, H.J. and Yun, Z.S., 2015. Consumers perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food.Food quality and preference,39, pp.259-267. Memish, Z.A., Jaber, S., Mokdad, A.H., AlMazroa, M.A., Murray, C.J. and Al Rabeeah, A.A., 2014. Peer reviewed: Burden of disease, injuries, and risk factors in the Kingdom of Saudi Arabia, 19902010.Preventing chronic disease,11. Pearson, S., 2016.Building brands directly: creating business value from customer relationships. Springer. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Willer, H. and Lernoud, J., 2016.The world of organic agriculture. Statistics and emerging trends 2016(pp. 1-336). Research Institute of Organic Agriculture FiBL and IFOAM Organics International.